challenge
4WD® Hardware provided parts and installation for Jeep® owners through the web, catalog, and a brick-and-mortar location. While designing and setting layouts for the current catalogs, I was tasked with creating a new catalog just for the Wrangle JK model owners. Along with the catalog was the branding of the all-new 4WD® Club Rewards program.
solution
To create a new catalog, the first step was to create a design system of fonts, colors, and icons to that could be used for all the JK editions. Once the design system was established page spreads, and packages could be designed. Last came covers for the catalog. By luck, a customer just had their JK loaded up with all new hardware installed at our location. I grab my camera and asked if he would like to have his Jeep® on the cover of some catalogs. I got enough shots to get us through a few seasons.
club rewards
