challenge
IndyCar and Discover® Card partnered up to bring IndyCar Nation a credit card just for them. They asked the start-up company I worked for, Segmint, for a landing page for fans to sign-up for the card, the card design itself, and web banners to bring fans to the signup page. While we had a good amount of time for the first two items, the web banners were added late and had a deadline of two days for 80+ banners of varying sizes.
solution
Using the set of images IndyCar provided, I created a unified design system to use across all of the applications for the campaign. Colors and font selections accented to the images sent to promote the sign-up for the card. By first creating the system, designing all the other items needed falls into place with more ease. The results were a click-through rate that far exceeded expectations. In fact, they did a second round of web banners with their in-house design that plummeted the click-through rate. I was asked again to create a second set of web banners with some new images that brought the click-through back.
