JM.

Month: July 2022

Categories
Graphic Design

4WD®

challenge

4WD® Hardware provided parts and installation for Jeep® owners through the web, catalog, and a brick-and-mortar location. While designing and setting layouts for the current catalogs, I was tasked with creating a new catalog just for the Wrangle JK model owners. Along with the catalog was the branding of the all-new 4WD® Club Rewards program.

solution

To create a new catalog, the first step was to create a design system of fonts, colors, and icons to that could be used for all the JK editions. Once the design system was established page spreads, and packages could be designed. Last came covers for the catalog. By luck, a customer just had their JK loaded up with all new hardware installed at our location. I grab my camera and asked if he would like to have his Jeep® on the cover of some catalogs. I got enough shots to get us through a few seasons.

 

club rewards

Categories
Apparel Graphic Design Illustration

University of Idaho Vandals

challenge

Create the Vandal Game Day shirt for the 2014-15 school year.

Solution

Drawing inspiration from the university’s history and spirit, I created an illustration to capture the pride and grit of the students who attend the U of I. The shirts were sold throughout the year. 

Categories
Apparel Graphic Design Illustration

BAM JAM

challenge

Bam Jam 3-on-3 tournament is a spring and summer event that takes over Idaho’s Treasure Valley for a weekend for all those who love basketball. This event gives ballers young and old a chance to compete in a sport they love. Each event required promotional material including posters and mailers, along with apparel for participants and the champions.

solution

For over 7 years, I created a theme for all the promotional material. Sketching out ideas and presenting them to operators of Bam Jam. Illustrating posters and mailers, design layouts, and exporting in proper print-ready files. Created 2-3 color apparel for the participants and found effective ways to integrate champions into that apparel for division winners. Participants wore their shirts proudly throughout the Treasure Valley after the event, all one can ask for when you’ve created something. 

Categories
Graphic Design Web Design

IndyCar Discover® Card

challenge

IndyCar and Discover® Card partnered up to bring IndyCar Nation a credit card just for them. They asked the start-up company I worked for, Segmint, for a landing page for fans to sign-up for the card, the card design itself, and web banners to bring fans to the signup page. While we had a good amount of time for the first two items, the web banners were added late and had a deadline of two days for 80+ banners of varying sizes. 

solution

Using the set of images IndyCar provided, I created a unified design system to use across all of the applications for the campaign. Colors and font selections accented to the images sent to promote the sign-up for the card. By first creating the system, designing all the other items needed falls into place with more ease. The results were a click-through rate that far exceeded expectations. In fact, they did a second round of web banners with their in-house design that plummeted the click-through rate. I was asked again to create a second set of web banners with some new images that brought the click-through back. 

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