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Hi, I’m Jason! As Principal Product Designer at New Innovations Inc., I approach design like people approach mushroom foraging – with curiosity and careful observation. Creating great user experiences starts with deep understanding: What are we really looking at? Who needs it? Where does it fit in their world?
With a design process of Think, Make, and Check, I help build products that meaningfully improve people’s lives. Like finding the perfect mushroom in the forest, even small design discoveries can make a profound difference in the user experience.
Simple but powerful. At all stages of product design and life, there is always something I can learn. Growth drives outcomes and success.
THINK: Begin with deep exploration. Research the problem, ask probing questions, and develop testable hypotheses. Most importantly, clearly define success before proceeding.
MAKE: Transform insights into action by refining our solutions based on what we learn through rapid iteration and continuous testing. Every design decision is measured against our success criteria, ensuring we’re building something that truly matters.
CHECK: Measure, learn, and evolve. Gather real-world data to validate our solutions and understand their impact. This isn’t the end — it’s often the beginning of a new cycle. Use these insights to continuously refine the user experience, always striving toward optimal outcomes.